I’ve been an iPod user for years. After chucking my old 64MB (yes, that’s 64 megabytes) Rio 600, which was, at the time, quite the spiffy gadget and considered cutting-edge technology in a time when most people used discmans for their portable music, I moved onto my beloved 4th generation 20 GB iPod. It served me well for a year, until I decided to upgrade to the new 5th generation iPod video (in the 30 GB capacity). And since 2004, that same iPod has been with me almost 24/7. It’s seen me through the rest of my university career and the beginning of my professional career. It’s an inanimate object, but it could very well be my baby… my baby that happens to carry within it the soundtrack to my life.
Recently, I came across promotion for the Microsoft Zune, the newest generation that would also be the first Zune product to be released in Canada. Even though I think of myself as more of an “iPod person” than not, although I would not necessarily care to admit that because I would like to believe I am a consumer who hasn’t been completely brainwashed by Apple’s brilliant marketing ploys, but who am I kidding? I am a fan of Steve Jobs’ little music player.
But that wasn’t to say I wasn’t intrigued by the Zune the minute I read about it and saw pictures of the device. Wireless synching? A customizable and, may I add, one sexy user-interface? The integration of the social aspect of music listening? And a radio too? These features were enough for me to at least think about moving on from my iPod in favour of the Zune. Lucky for me, I was chosen by Matchstick Marketing’s new Zune Influencer program and so I was sent my very own 8 GB Microsoft Zune to “share and show off,” in the hopes that people realize there’s actually another option for mp3 players than just the iPod. Gasp.